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Writing samples

Technical writing samples available by request

Featured articles

Explore a featured selection of my blog writing.

Instructional Design Checklist: Evaluating a Learning Experience | Maestro

A well-constructed storyboard provides the at-a-glance view you need to evaluate your soon-to-be learning experience. Our Instructional Design Checklist pairs perfectly with our storyboard template for the ultimate evaluation of your learning experience.
Use this Instructional Design Checklist to discover content and clarity gaps, inconsistencies, and potential learning lags—before those design hours go to work!

A well-constructed storyboard provides the at-a-glance view you need to evaluate yo...

Storyboarding for Instructional Designers: Proven Ways to Maximize Impact | Maestro

It’s the Timon to our Pumbaa. The peanut butter to our jelly. We don’t go anywhere without our instructional design storyboard template—and neither should you! Not sure where to start with it? We’ve cracked the code on storyboarding for instructional designers. Download our free template and have it handy to learn how to make the most of this powerful tool.
Storyboarding for instructional design isn’t limited to eLearning courses. Different learning formats call for minor tweaks to our storyboar...

Instructional Design Tools to Adopt in 2024 | Maestro

What instructional design tools are currently in your toolbox?
At Maestro, we regularly take stock in the available tools for instructional designers and consider what the best ones are, from software to style guides, diagnostics to downloads.
Instructional design software tools
Collaboration tools
Authoring tools
Instructional design writing tools
Storyboarding
Style guides
Reference tools
Diagnostic tools
When it comes to our beloved tools, instructional design software takes center stage. Our...

Map It by Cathy Moore — Why We Love It and You Will Too! | Maestro

Map It by Cathy Moore might be just what you need to grow the perspectives and skills of your learning team as you create training to support business outcomes. Let’s consider a scenario.
One way or another, it’s been decided: your department needs some training. You do what you’d normally do: boot up Storyline, create some slides packed with great content, throw in a few assessment questions (how else will you know they actually learned something?), and send it out into the world … only to hear...

How to Write a Scenario That Actually Engages Your Learners | Maestro

Picture this: you’re sitting down to write a storyboard for an eLearning module—the topic is important to your organization but has the potential to bore the socks off of your learners. You stare at the blank screen. What do you do?
In this case—and many others—we’d opt for scenario-based learning. Scenarios are a highly effective learning strategy for engaging learners and helping them practice skills and build confidence in realistic environments. Plus, everyone loves a good story: writing sce...

The Simplest Way to Avoid the Research Fail of the Yellow Walkman | Maestro

The key to learner discovery lies in the failed focus group for a 1980s and 90s staple: the Sony Walkman—an innovative handheld music player. Legend has it that participants rallied around Sony’s new design concept for its classic black model: a sporty yellow Walkman. Participants loved the color! It complemented their (likely neon) outfits! They loved having another choice! It looked sporty!
The focus group had spoken.
Or had they?
As participants walked out the door, they could pick a Walkman—...